OUR BRAND IDENTITY
Elegant. Exclusive. Elite. The Genome brand is unapologetically aspirational - when customers see the Genome badge, they aspire to be a part of our prestigious community. Driving a Genome Porsche instantly places you among the motoring elite, and car enthusiasts around the world appreciate the Premium Performance brand that is Genome Design Porsche.
MISSION
At Genome Design, our mission is to craft innovative, bespoke solutions that push the boundaries of automotive performance and design. We fuse cutting-edge technology with precision engineering to customise vehicles that embody individuality, functionality, and driving passion. Every detail, from concept to completion, is designed to deliver an unparalleled connection between driver and machine.
OUTLOOK
Redefining what is possible in automotive customisation and performance. Inspired by the rich heritage of Porsche, we strive to blend timeless craftsmanship with modern innovation, delivering personalised solutions that enhance both form and function. By embracing forward-thinking design, cutting-edge technology, and a deep understanding of the driving experience, we aim to create vehicles that stand out in both performance and individuality.
OUR BRAND IMAGE
Genome is an exclusive luxury brand, made for true enthusiasts. Our clients are successful, mature and confident – and owning a Genome design Porsche reflects this. Ownership projects a level of exclusivity and success that others aspire to. Despite this, Genome Porsche's are more than status symbols – they embody the highest level of quality, workmanship and elite performance. True motoring enthusiasts respect the uncompromising engineering excellence that gives the brand it’s luxury appeal.
OUR PERSONALITY
Confident. Mature. Successful. Powerful. Genome believes in winning and demands the very best – in quality, performance and aesthetics. We’re proud of our heritage, but never content to rest on our laurels. In practice, this means constantly pushing the boundaries – we don’t compromise, and there are no limits in terms of quality or design. If it’s a choice between quality and cost, we choose quality every time.
WHO ARE WE
Genome Design is the culmination of half a century of Motorsport and engineering experience - driven by a lifelong love of the Porsche brand. Porsche runs through our DNA. Our journey began in 1976, when our sister company AET Turbos began developing turbocharger solutions and providing servicing support for successful Porsche race teams. In the decades since, AET Turbos and AET Motorsport has worked at the cutting edge of turbo development, building a strong legacy of automotive success and a hard won-won reputation across the industry for quality engineering. in 2015 Porsche introduced turbocharges across its entire 911 Carrera range surplus of the GT products carrying the 4.0l NA engine - opening new opportunities for pushing the boundaries of performance. With this development, we could finally put our passion for Porsche's into practice and bring our decades of engineering innovation and performance heritage to discerning owners across the World. Genome Design was born.
The engineers were given only one limitation when creating our products, that being “no compromise” solution. The desire to win is at our core and this can be seen and felt when using a Genome Porsche tuning product. We expect our customers to be immersed in the rich design, manufacturing, and attention to detail when they install a Genome Porsche product. Proud to be British, Genome Design is a true British heritage company. All of our design and manufacturing is done in Great Britain, and this is our key fundamental. We have no compromise when it comes to our product. Pioneers in the Porsche high performance aftermarket, we aim to produce tuning products that set the standard for the aftermarket and OEM, using exotic materials that make Genome Design the exclusive choice for our Porsche customers. When it comes to Porsche, we have only one ethos.
Genome Design - From Porsche to Perfection
